ADDITIONAL CONCEPTS OF EVALUATION
ECONOMIC IMPACT ANALYSE
You want to know what your club/event is worth to your city/area?
With our „Economic Impact Analysis” – including media analysis, value-added analysis and questionings of your audience – we answer your questions such as:
- Which medial advertising yalue does my club/event generate which also your city or religion is benefiting from?
- Which economical potential does my club/event generate exclusively for my neighborhood?
- How does my city benefit from me: generally and socially?
Do you want to know which your sponsorship generates?
Based on our „Asset Analysis” we furthermore evaluate – beside the medial advertising value – nonmedial advertising values. With it you receive answers to your questions:
- Which value do my advertising mediums generate at the event audience?
- Which value does my nonmedial sponsorship (f. ex. Hospitality, merchandise, promotions etc.) have?
- Have I paid a market-driven price?
NAMING RIGHT EXPERTISE
Do you know the value of your right to a name?
Based on our „Naming Right Expertise” and additional options such as crossmedial and nonmedial value forecast including validation of comparable presences on the market, you get answers to your questions:
- What is a realistic price for the naming right of a sports or event facility?
- Which aspects enhance the status of my right to a name?